DIGITAL BLUE AND ZIZZLE TOYS/ELECTRONICS DUE OUT
(New York, NY) - KIDZ BOP has partnered with two of the world's top kids consumer electronic brands - Digital Blue and Zizzle - to debut new lines of KIDZ BOP musical toys at Toy Fair '08.
Digital Blue, an award-winning Atlanta-based electronics and software firm that develops consumer electronics for children of all ages, is responsible for a new audio format of the KIDZ BOP line that goes beyond traditional CDs and music available for download. Beginning in spring 2008, Digital Blue will debut at retail a KIDZ BOP line of digital musical cards preloaded with full-length CDs, including KIDZ BOP 12 and MORE KIDZ BOP GOLD. The digital musical cards work with the Digital Blue's media players and others in the market.
KIDZ BOP is also proud to team up with Zizzle which is the company responsible for a line of electronic music toys supporting Disney's High School Musical, and is the Master Toy Licensee for Disney's Pirates of the Caribbean franchise among other projects. Zizzle will create a line of KIDZ BOP-themed toys and electronics including dance mats, microphones, karaoke items and other musical items. The line will premiere at the New York Toy Fair in February 2008 and will be available to the public in spring 2009.
KIDZ BOP Vice President of Children's Entertainment Kevin O'Connor commented, "We're thrilled to be working with Digital Blue and Zizzle. They both are innovative companies looking to bring the power and excitement of KIDZ BOP music to kids' electronics and toys." Tim Hall, Digital Blue CEO said, "We look forward to a long and happy partnership with KIDZ BOP that will help us to continue developing award-winning products that millions of kids and teens worldwide find entertaining and educational." "We are very much looking forward to the new relationship with KIDZ BOP and we are very excited for the potential of our new KIDZ BOP musical toys," said Roger Shiffman, CEO and President of Zizzle.
From its beginnings as the multi-million selling children's audio series created in 2001, the KIDZ BOP brand has expanded into a variety of categories including licensed products, live entertainment(KIDZ BOP WORLD TOUR)and a hot destination website for kids(www.kidzbop.com).
ABOUT KIDZ BOP LLC
KIDZ BOP is the most-popular and most-recognized music product in the U.S. for kids aged 4-11, selling over 10 Million CDs in 6 years. Featuring today's most popular songs, sung by kids for kids, KIDZ BOP CD titles have earned nine Gold-certified albums since their debut in 2001. A number of brand extensions have helped launch KIDZ BOP into a certifiable phenomenon. KIDZBOP.com has become a fast-growing online destination, where kids can create, share and watch a variety of content, including games and activities based on music and creativity. The KIDZ BOP WORLD TOUR launched this fall, playing in theaters and small arenas across the country. This summer, KIDZ BOP's line of musical greeting cards by American Greetings launches at retail. Kidz Bop LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-integrated company that encompasses a music company with major label distribution, a home video company, a media buying company, a music publishing business, a direct marketing operation and a growing database of entertainment consumers. For more information, please visit www.kidzbop.com.
ABOUT DIGITAL BLUE
Digital Blue is the leader in electronics and software geared to the youth market. By creating innovative, award-winning and fun products, millions of kids and teens worldwide have discovered that Digital Blue products are entertaining and educational. Among Digital Blue's portfolio of original products is an arsenal of strategic licenses including those with industry leader Disney, teen favorites American Idol and Tony Hawk and the cornerstone of educational excellence, the Smithsonian Institute. For more information please visit www.digiblue.com.
ABOUT ZIZZLE LLC
Zizzle LLC is manufacturing and marketing a line of electronic music toys supporting Disney's High School Musical. The company has created a new craft line called Spotz, offering personalized gems girls create with a unique web application available at spotzgirl.com. Zizzle is the Master Toy Licensee for Disney's Pirates of the Caribbean franchise. The company is also producing a line of electronic learning aids that feature the trusted Hooked on Phonics learning approach. Zizzle has developed an arcade pinball machine for home use, a broad line of hand held Electronics Games featuring the ESPN, Nickelodeon and Disney licenses and many other toys. To learn more about Zizzle log on to www.zizzle.com.